Email Marketing Automation: Best Practices for Lead Generation

Email marketing automation is a process through which marketers can send out customized and perfectly timed emails to subscribers without requiring manual intervention. It uses the power of automation tools, which send emails either as a direct results of an action taken by the user or via predefined criteria laid out by the business marketer. Using automation, businesses will be in a place to undertake email campaigns, which effectively engage their audience, meet leads, and convert them into customers.